The ad tech revolution for small business

Enterprise advertising.
Small business price.

The most powerful ad technology on the planet — retargeting, geotargeting, programmatic video — used to cost $50,000 minimums and a sales demo. We changed that. Any business. Any budget. Live in under 10 minutes.

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No demo required
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No contract
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No minimum spend
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15% flat fee — nothing else
Start for free See how it works →
adlo
Main
▪ Dashboard
▪ Campaigns
▪ Creative Studio
Analytics
▪ Reports
▪ Audiences
Account
▪ Billing
▪ Settings
Dashboard
Impressions
1.4M
↑ 12% this week
Clicks
18.2K
↑ 8% this week
Total spend
$3,840
of $5,000 budget
Avg. CTR
1.3%
↑ vs 0.5% industry avg
Impressions — last 14 days
CampaignTypeImpressionsSpendStatus
Summer retargeting — USRetargeting842K$1,920Live
Geo — Dallas metroGeotargeting318K$1,140Live
Brand video — Q2Video241K$780Live

Why it works

The same tools Fortune 500 brands use. At a price that makes sense.

For decades, programmatic advertising was gatekept by $50K minimums, annual contracts, and agency markups that consumed nearly half your budget before a single ad ran. Adlo tears down every one of those walls.

15%
Flat fee. That’s it. Forever.
Adlo charges one flat 15% of your ad spend. No management fee on top. No DSP markup on top. No hidden media charges. The ANA found agencies consume 29–45 cents of every programmatic dollar. We take 15 cents. You keep 85 cents working for you.
2.4×
Higher engagement than managed campaigns
When more of your budget buys actual ad inventory instead of paying account managers, you win more auctions and reach more people. Adlo customers average a 1.3% CTR vs the 0.5% managed-service benchmark — same audience, more impact.
$50K
Used to be the minimum. Now it’s $0.
The Trade Desk, DV360, Amazon DSP — the platforms your agency uses to run your ads — all require $35K–$50K monthly minimums. Adlo is built on the same programmatic infrastructure. Your minimum is whatever you want to spend.

Why programmatic

The most powerful ad channel in the world.
Now available to everyone.

Programmatic advertising reaches 94% of the internet that Google and Meta don't own — every news site, every publisher, every app. Fortune 500 brands have used it for years. The only reason smaller businesses couldn't was the price of entry. We just removed it.

Google & Meta ads
Renting their garden, playing by their rules
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Algorithm dependency. Your reach is decided by their black box. One update can cut your traffic overnight — no warning, no recourse.
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Auction inflation. Every competitor in your space bids on the same keywords. CPCs on Google have risen 19% year-over-year. You're fighting for scraps in a crowded room.
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Walled garden data. You can't see what's really happening. Conversion data stays inside their platform, on their terms, with their attribution model.
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Only where they operate. Google and Meta own roughly 6% of the open web. 94% of the internet — every news site, publisher, blog, app — is invisible to your campaigns.
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Creative fatigue. The same ad format on the same platform. Users develop banner blindness fast. Frequency caps are out of your hands.
Adlo programmatic
Your brand everywhere they can't reach
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Open web reach. Serve ads across millions of premium publisher sites — news, sports, entertainment, finance. Reach your audience wherever they spend their time.
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Real-time bidding. You buy impressions on the open market, not keyword auctions. Lower CPMs, more inventory, more control over who sees your ad and when.
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First-party targeting. Retarget your own website visitors, build lookalike audiences from your customers, and geo-fence your exact market area — without relying on their data.
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True cross-channel. Run display, video pre-roll, geotargeting, and retargeting from a single dashboard. One creative brief, every format, everywhere at once.
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You own your data. Your campaign data, your audience segments, your performance history — all yours. Not locked inside someone else's platform.
94%
Of the internet Google & Meta don't own
Programmatic reaches the open web — every publisher, every app, every site outside the walled gardens. That's where your audience actually spends most of their time.
3–8×
Lower CPMs vs Google Display Network
Open web programmatic inventory trades at a fraction of Google and Meta CPMs — meaning the same budget buys dramatically more impressions, reach, and frequency.
First
Self-serve programmatic built for SMBs
Enterprise DSPs require $50K minimums and dedicated media buyers. Adlo is the first platform that makes this entire channel available to any business, any budget, any day.

Transparent pricing

See exactly what enterprise ad tech costs when there’s no middleman.

Pick your ad type, audience, and budget. We show you the reach you’ll get, our flat 15% fee, how much of your budget actually reaches ads, and how that compares to what an agency would deliver for the same spend. This is radical transparency — because you deserve to know exactly what you’re paying for.

Ad type
Retargeting
Geotargeting
Video
Display
Target audience
Broad
Local / regional
Niche / B2B
Geography
National
Multi-city
Single city / zip
Monthly ad budget
Slide to set budget$1,000
$250$25,000
Add AI creative studio
Generate banners and video — no designer needed
Estimated monthly reach
1,800,000
impressions · at avg 1.3% CTR → 23,400 clicks
Your cost breakdown
Monthly ad budget$1,000
Adlo platform fee$150
Budget reaching actual ads$850
Avg CPM for this campaign$6.00
Adlo vs. traditional agency
Budget reaching actual ads
Adlo
85%
Agency
55%
Agency fees, DSP markups & hidden costs consume ~45% before an ad runs
Estimated monthly engagement
Adlo
1,800,000
impressions
23,400
clicks
Agency
1,175,000
impressions
15,275
clicks
$300
more budget on ads
+8,125
more clicks per month
Total monthly investment
ad budget + platform fee + creative
$1,000
no creative added

Estimates based on real programmatic CPM benchmarks. Actual results vary by industry, creative quality, and targeting. Agency comparison assumes 15–25% management fee + 10–15% DSP fee (ANA 2024 benchmark).

How it works

We made the most complex ad tech on earth this simple.

What used to take an agency, a media buyer, a DSP contract, and two weeks of setup now takes you about eight minutes. Here’s how.

Ad types

Four formats that used to cost
$50,000 to access. Not anymore.

These are the exact ad formats that Fortune 500 brands pay enterprise DSPs and agency retainers to run. Adlo makes every one of them self-serve, no contract, no minimum, no agency required.

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Retargeting
Re-engage visitors who've been to your website. Serve them ads as they browse the open web. Pixel-based, privacy-compliant, fully automated.
Avg CTR 1.1–1.8%
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Geotargeting
Target by country, state, city, zip code, or a custom radius. From a national launch down to a single neighborhood.
Hyper-local to national
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Programmatic video
Pre-roll and mid-roll video ads on premium publisher inventory. 15-second and 30-second formats, generated and launched from inside Adlo.
92–97% completion rate
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Programmatic display
Banner and rich media across millions of sites via real-time bidding. Six standard sizes generated automatically from one creative brief.
6 sizes, auto-generated

AI creative studio

A full creative department.
For $15.

Agencies charge $500–$2,000 to produce a set of programmatic banners. Video production starts at $5,000. Adlo’s AI creative studio generates every format, every size, fully branded, spec-validated and ready to launch — for the price of a lunch.

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Brand Kit — zero logo degradation
Upload your logo once. Your exact colors, proportions, and brand identity applied to every creative. The AI generates around your logo — it never touches it. What goes in is exactly what appears in every ad.
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Claude creative director
Describe your business in plain English. Claude transforms it into a production-quality creative brief — the kind a professional copywriter would write — before generation starts. Better brief, better ads.
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Every size, instantly
Static banners in all six standard programmatic sizes simultaneously. Video in 15-second and 30-second formats with native audio. One brief. Every format. Spec-validated before you see it.
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Performance feedback loop
CTR by creative variant surfaces inside your studio after campaigns run. Adlo learns which styles work for your specific audience — and suggests those by default on future campaigns.

Creative studio pricing

Agency creative prices vs. what we charge.

A creative agency charges $500–$2,000 for static banners and $5,000+ for video. We charge $15, $25, or $35. No subscription. No retainer. Pay only when you generate.

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“Our agency was charging us $3,000 a month. Half of it was fees before a single ad ran. We had no idea where our ads were actually going. Adlo gave us the same reach, real-time visibility into every impression, and we kept $1,400 a month that was going to the agency. It’s not even close.”

Beta user — regional retail chain, Texas

Enterprise ad tech.
Small business price.
No permission required.

The most powerful programmatic advertising platform ever built for businesses that aren’t Fortune 500. No demo. No contract. No agency. Just results.

✓
No demo required
✓
No contract
✓
No minimum spend
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15% flat — nothing else ever
Get started free

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